Accounting Software for Marketing Agencies

What's the difference between a successful agency and one that struggles or fails?

Typically an agency, such as one that provides marketing, digital, PR or web services, will struggle or fail because the agency doesn't charge enough for projects and they burn out. These agencies take on small projects for cash flow, hoping that the relationship will grow and they will be able to increase billing some day. This often does not happen, leaving them with a string of unprofitable projects.

A contributing factor to this situation is that marketing agencies might not have the insight or information to understand the profitability of their projects. Therefore, not realizing how unprofitable many projects are, considering the time spent on them and what that time is worth, leaving them unable to adjust their pricing accordingly. This causes marketing agencies to win projects in the short-term that appear to be cash flow-positive but lose in the long-term because working on unprofitable projects takes resources away from generating and working on more profitable ones.

Project Accounting for Marketing Agencies

While many companies start off with "shrink-wrap" accounting software such as QuickBooks, Freshbooks, and Xero, they soon find that these packages fall short, as they fail to provide the insight needed to run successful and profitable projects. Vital tasks such as expense tracking, Work-in-Progress (WIP) billing, and contract revenue recognition can overwhelm marketing agencies as they grow. Lightweight accounting software and Excel spreadsheets waste time and can leave you in the dark.

By contrast, accounting software that delivers integrated project accounting capabilities like Sage Intacct Cloud Financials enables service-based organizations to streamline these functions and gain the visibility needed to stay on top of project costs and client fulfillment, without having to decipher a pile of Excel spreadsheets.

Accounting software with project accounting capabilities such as Sage Intacct help marketing, advertising, PR, digital and web agencies stay on top of critical project costs and to better meet client needs, without having to manage this information in Excel spreadsheets.

Sage Intacct's project accounting module allows you to monitor project performance in real time with P&L statements and dashboards:

Project Accounting Software: Intacct

Accelerate Cash Flow with Sage Intacct

Another issue that hurts marketing agencies as well as many professional services agencies is not getting paid in a timely manner. Accounts receivable invoice aging over 30 days is a problem, and many tolerate 45, 60 and even 90 days because they don't monitor it.

Sage Intacct's Project Accounting and AR invoicing helps agencies get paid faster by offering the following:

  • Automated and recurring billing
  • Sending invoices by PDF over email
  • Attaching project documents
  • Allow more client payment options
  • Dynamic reporting for invoice aging, customer payment history, project performance, resource utilization, and more
  • Customer-centric invoice templates
  • Automatic notifications
  • Configurable routing rules

This shortens the cash cycle, ensures that invoices don't get lost and even improves client satisfaction when billing is clear and consistent.

More Financial Management Tools for Marketing Agencies

  • Dimensional Chart of Accounts: track revenues, expenses and profitability for any department, location, customer, vendor, employee, item, class, and project while also simplifying your chart of accounts – from setup through real-time reporting
  • Salesforce Integration: links the best-in-class cloud accounting software with the best-in-class cloud CRM, giving you a 360 view of every client
  • Payroll Integration: Intacct is integrated with ADP Workforce Now, Kronos Workforce Go!, Paychex Flex and numerous other payroll applications
  • Time & Expense Reporting Integration: Sage Intacct is integrated with numerous time and attendance and expense reporting software, including Paychex, Expensify and Nexonia
  • Revenue Recognition: if you also sell software, when and how to properly recognize revenue is critical

The Resource Group

We are the leading Sage Intacct accounting software reseller and integrator in Seattle, Portland and throughout both Washington and Oregon. We've implemented Sage Intacct for many marketing, advertising, PR, and web agencies.

We believe that Sage Intacct is the best accounting software for marketing agencies because of the clarity it gives you on project and overall profitability.

Contact us to learn more about accounting software for marketing, digital, public relations, and web agencies

Download the White Paper:
Four New Mandates for Finance in Tech Services Firms

Sage Intacct Project Accounting

Several key mandates have emerged that, when followed, can position finance teams in tech and professional services firms to drive higher growth. Download this whitepaper to learn more.

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